Aquascutum

Latin for the phrase "water shield," Aquascutum's roots are deep in rain protection. British tailor John Emary founded the London-based label in 1851 out of his shop at 46 Regent Street, where it remains today. And after Emary claimed to invent the first waterproof woolen cloth, the company became famous for creating trench coats for Crimean War and World War I soldiers. In 1897, Aquascutum began outfitting King Edward VII, the first in a long line of royal patrons. The women's line launched in 1900, and throughout the twentieth century, the brand enjoyed a high profile thanks to Cary Grant and Lauren Bacall in the forties and fifties, Churchill in the sixties, Peter Sellers’s Inspector Clouseau in many of the Pink Panther films, and Margaret Thatcher in the eighties…

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